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Samantha's Creative Portfolio
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Creative Brief: Coastal Gin

Company Overview:

  • About Coastal Gin: Coastal Gin is a distinguished spirits brand inspired by the coastal elegance and vibrant lifestyle of the Hamptons. Our primary offerings include expertly crafted mixed drinks, exemplified by our signature concoction, Crimson Harbor, and a refreshing line of gin-infused seltzers.

2. Brand Essence:

  • Key Descriptors: Coastal, Elegant, Vibrant, Inviting, Refreshing.

  • Brand Personality: Sophisticated and approachable, Coastal Gin embodies the chic charm of coastal living with a touch of Hamptons vibrancy.

3. Target Audience:

  • Demographics: Adults aged 25-55, urban professionals with a taste for premium beverages, those who appreciate the coastal lifestyle.

  • Psychographics: Individuals seeking a sophisticated and refreshing drinking experience, interested in products that evoke the ambiance of coastal escapes.

4. Unique Selling Proposition (USP):

  • Coastal Elegance in a Glass: Coastal Gin offers a unique blend of sophistication and coastal flair, providing a premium drinking experience that transports consumers to the laid-back luxury of the Hamptons.

  • 5. Product Range:

    • Crimson Harbor Mixed Drinks: Crafted with precision, Crimson Harbor is the flagship mixed drink, combining premium Coastal Gin with handpicked ingredients for a sophisticated and delightful experience.

    • Gin-Infused Seltzers: A refreshing extension of the Coastal Gin line, our seltzers, like Azure Sunset Fizz and Coastal Ruby Fizz, bring the coastal essence to a lighter and bubbly format.

6. Design Aesthetics:

  • Colors: Inspired by the coastal yet vibrant palette—soft blues, deep reds, soft orange, yellow, purples, and elegant gold accents for a visually appealing and cohesive brand identity.

  • Visual Elements: A consistent watercolor depiction of a boat on each label, with colors mirroring the flavor profile of the drink. Nautical motifs subtly incorporated into the design, creating a harmonious blend of coastal elegance and playfulness.

  • Font: Utilizing the LOVELO font for the logo and consistent typography across labels, creating a seamless and recognizable brand identity. The font exudes a touch of sophistication while maintaining a friendly and inviting vibe.

7. Tone and Voice:

  • Tone: Approachable sophistication. Casual yet refined.

  • Voice: Engaging, inviting, and with a hint of coastal charm. Conversations that resonate with both the laid-back and upscale lifestyle.

8. Marketing Channels:

  • Digital Presence: Active on social media platforms, sharing captivating visuals and engaging content that narrates the Coastal Gin experience, highlighting both Crimson Harbor and the gin-infused seltzers.

Crimson Harbor, A Culmination of Elegance:

Step into the exclusive world of Crimson Harbor, where Coastal Gin takes center stage in an artfully crafted mixed cocktail. An embodiment of Hamptons elegance, Crimson Harbor is an invitation to indulge in a libation that transcends the ordinary, capturing the spirit of coastal living with every nuanced flavor.

Coastal Vibes in Every Sip:

Extend the journey with Coastal Gin Seltzers—a vibrant fusion of coastal flavors in every can. Effervescent and refreshing, our seltzers mirror the laid-back sophistication of the Hamptons, making each sip a seaside escape.

These customers are looking for a visually appealing platform that matches the brands identity

In a world buzzing with choices, a cohesive brand/platform stands as a magnetic force. It's the symphony of consistency that draws people in—each element harmonizing to tell a story. From visuals to messaging, cohesion creates a seamless experience, fostering trust, recognition, and a connection that lingers. In the realm of choices, a cohesive brand isn't just seen; it's felt and remembered.

Social Media Post Reccomendations

Consider incorporating an alcoholic recipe using Olipop in the caption

Have each post continue the same tone and visual aesthetic

These consumers live a healthy lifestyle, try including aesthetically pleasing images that fit

Consider incoorporating the drink into everyday activities your audience might be doing

Clean, Vibrant, and Happy. The brand could use more posts like this

Include more influencers using the brand on the main social media sites

Then

Now

Primary Font

Secondary Font

Brand Essence

Nana Tequila is the embodiment of fun, energy, and vivacity. It's the spirit of celebration captured in every bottle, inviting consumers to embrace the moment and savor life's rich tapestry of experiences.

Color Pallet

Submark Variations

Brand Overview:

Nana Tequila is more than just a drink; it's a vibrant celebration of life's colorful moments. Inspired by the vivacity of Latin culture and the zest for life, Nana Tequila brings a fresh perspective to the world of spirits. With a focus on quality and taste, our brand embodies the essence of joy, adventure, and spontaneity. Crafted for those who dare to embrace life with a smile, Nana Tequila promises an unforgettable experience with every sip.

Key Elements:

  1. Color Palette: Yellow, orange, red/fuchsia, purple, sage green, and light green.

  2. Typography: Playful yet legible fonts that capture the essence of the brand.

  3. Imagery: Bright and dynamic visuals that evoke a sense of celebration and joy.

  4. Iconography: Playful illustrations and icons that reflect the brand's personality and values.

  5. Brand Logo: A bold and distinctive logo that combines elements of tradition with a modern twist, hot chile pepper, representing Nana Tequila's unique identity.

Target Audience

Our target audience includes adventurous spirits aged 25-40, who appreciate quality beverages and seek memorable experiences. They are trendsetters, social butterflies, and seekers of fun-filled moments. They value authenticity, creativity, and a touch of whimsy in their choices.

Brand Message:

Nana Tequila invites you to embrace the vibrant flavors of life and savor every moment with joy and spontaneity. Join us on a journey filled with color, laughter, and unforgettable experiences. Cheers to living life to the fullest!

Slane Irish Whiskey

Campaign

Desired Outcomes:

  • Build trust and loyalty among consumers through engaging PR strategies.

  • Spread awareness of Slane's heritage and tradition with compelling storytelling.

  • Target and attract more women consumers by celebrating women's heritage and incorporating it into brand messaging.

Brand Voice:

  • Tailored towards women, Slane's brand voice is sophisticated, elegant, inclusive, and confident, inviting female consumers to indulge in its rich heritage and timeless charm.

Objective:

  • Increase awareness among women aged 25-40, emphasizing Slane's rich heritage and unique qualities to distinguish it from competitors.

  • Broaden brand appeal across diverse age groups, positioning Slane as a premium choice in the Irish whiskey market.

Target Audience:

  • Sophisticated women aged 25-40, with a penchant for travel and a deep appreciation for history.

  • Seek narrative-rich experiences that connect them to the heritage behind Slane Irish Whiskey.

Market Trend Analysis:

  • Rising female whiskey consumption presents an opportunity for Slane to cater to this growing demographic.

  • Gender disparities in whiskey marketing highlight the need for tailored strategies to resonate with female consumers.

Core Idea:

  • Slane's history and heritage differentiate it from other whiskey brands, offering consumers a unique connection to tradition and authenticity.

  • By blending ancient practices with modern methods, Slane showcases the longevity and value of its products.

Support:

  • Leveraging Slane Castle's historical significance enhances brand authenticity and resonates with consumers seeking tradition and luxury.

  • Offering immersive experiences such as castle tours and whiskey tastings reinforces Slane's commitment to storytelling and craftsmanship.

Connection Strategy:

  • Utilize PR events like the Slane Festival to communicate sustainability efforts and engage consumers through interactive experiences.

  • Employ a diverse range of media channels to share compelling content about Slane's craftsmanship and quality.

  • Foster customer engagement through virtual events and community participation to build brand loyalty and advocacy.

Brand Equities:

  • Slane Castle serves as a symbol of heritage and sustainability, offering consumers a hands-on experience and insight into Slane's values.

  • Emphasize Slane's family-friendly ethos and dedication to traditional methods, reinforcing authenticity and quality.